Nothing is more important in direct mail fundraising
than who you mail to. A terrific letter mailed to the
wrong list of people will flop. I have a client who
mailed a donor acquisition package to people who
had not supported his organization but had supported
another. The response to his appeal was
zero.
The reason is simple. He mailed to a terrible list. His
organization helps offenders leave prison and
integrate back into society. But he mailed his donor
acquisition letter to a list of people who support a non-
profit organization that tries to throw offenders in
prison and keep them there.
With over 75,000 lists currently on the market,
choosing one is no simple task. To find a good list
you need a good list broker. Since my agency is asked
all the time to where to find good list brokers, we have
drawn up a list of some of the best list brokers and list
managers in North America that specialize to one
degree or another in non-profit fundraising
lists.
Atlantic List Company, Inc.
Specializes in non-profits.
Arlington, VA
http://www.atlanticlist.com
Cornerstone
Donor database managers and list brokers.
Canada’s largest.
Toronto, ON
http://www.cstonecanada.com
Dunhill International List Company, Inc.
Largest compiler of specialized mailing, telemarketing
and email lists.
Boca Raton, FL
http://www.dunhills.com
Mal Dunn Associates, Inc.
Represents mostly businesses, but works with
non-profits as well.
Brewster, NY
http://www.maldunn.com
Mary Elizabeth Granger & Associates, Inc.
List broker and manager.
Baltimore, MD
http://www.maryegranger.com
Millard Group
Works with major fundraising and membership
mailers.
Peterborough NH
http://www.millard.com
Names in the News
List broker and manager for national charitable,
environmental, animal protection and cultural
organizations.
Oakland, CA
http://www.namesinthenews.com
RMI Direct Marketing Inc.
List broker and manager.
Danbury, CT
http://www.rmidirect.com
Specialized Fundraising Services, Inc.
List broker and manager exclusively to non-profits.
Spartanburg, SC
http://www.specializedfundraising.com
True North List Marketing
Represents mostly businesses, but works with on-profits as well.
Monroe, CT
http://www.truenorthlist.com
21st Century Marketing
List broker and manager. One of the largest in North
America.
Farmingdale, NY
[http://www.21stcm.com]
If you need more help learning about lists, read Mailing Lists: Where
and How to Discover the Best Ones for Your Next
Direct Mail Appeal, Handbook 19 in the
popular Hands-on Fundraising Series from Andrew
Spencer Publishing.
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